Jimin’s “Who” Stays on Billboard Chart for 42 Consecutive Weeks; Jin Launches His Own Liquor Brand

The solo activities of BTS members are expanding across various fronts. Jimin is setting new long-term records on music charts, while Jin is reshaping South Korea’s liquor market by launching his own brand. Jimin’s song “Who” reached position 86 on Billboard’s “Global 200” chart dated May 17, marking 42 consecutive weeks on the list. It also appeared at position 52 on the “Global (Excluding U.S.)” chart, continuing its streak of 42 straight weeks there. The second studio album featuring “Who,” titled *MUSE*, reached position 8 on Billboard’s “World Albums” chart, becoming the only K-pop solo album to enter that chart. It further became the first and only K-pop solo album to stay within the top 10 of that chart for 42 weeks. Previously, Jimin achieved history as the first South Korean solo artist to top Billboard’s main singles chart, the “Hot 100,” with his song “Like Crazy.” With “Who,” he set a new K-pop record by having his song remain on the “Hot 100” for a total of 33 weeks. He receives overwhelming love and support from American listeners as a solo artist representing K-pop. Meanwhile, Jin is expanding his activities beyond music into the liquor industry. Along with top artists such as G-Dragon and Kim Jaejoong, he is contributing to changes in South Korea’s liquor sector. Instead of merely serving as a brand ambassador, they are personally involved in everything from product design to development to launch their own liquor brands. The fans’ enthusiastic response has led to pop-up stores being packed with crowds, and the websites even crashed due to high demand for pre-orders.