Jimin Claims Top Spot in June’s Idol Personal Brand Reputation Rankings, Followed by Jennie and G-Dragon

The rankings for idol personal brand reputation in June 2025 were released. In the survey conducted by the Korea Corporate Reputation Research Institute from June 25th to June 25th of last month, BTS’s Jimin ranked first, with BLACKPINK’s Jennie coming in second and BIGBANG’s G-Dragon in third. Jimin’s brand achieved a total brand reputation score of 6,984,609, based on a participation index of 112,597, a media index of 378,132, a communication index of 2,844,652, and a community index of 3,649,228. Notably, this figure represents a significant 117.53% increase compared to 3,218,760 in May, indicating strong popularity over the course of one month. Ku Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained that “in link analysis, terms like ‘returning from duty, coming back, donating’ appeared frequently for BTS’s Jimin’s brand, while keyword analysis highlighted ‘discharge, 5th Division Artillery Brigade, ARMY’.” Additionally, the big data positive rate was recorded at 94.55%, showing an extremely positive assessment. BLACKPINK’s Jennie, who finished in second place, had a brand reputation score of 6,329,487, while BIGBANG’s G-Dragon scored 5,587,491. This survey measured participation index, media index, communication index, and community index by analyzing 162,724,131 big data entries related to the personal brands of 1,730 idols. The top 30 rankings included various idols such as BTS’s Jungkook, IVE’s Jang Won-young, BLACKPINK’s Rosé, BTS’s Jin, BTS’s V, ASTRO’s Cha Eunwoo, IVE’s Yujin, BTS’s j-hope, Red Velvet’s Joy, and BTS’s RM. The brand reputation index is a metric developed based on the impact of consumers’ online habits on brand consumption, comprehensively measuring positive and negative evaluations of idol personal brands, media attention, consumer interest, and communication volume.