Jennie Unveils Second Collaboration with Beats for New Onyx Black Headphones

BLACKPINK’s Jennie is pursuing her second collaboration with Beats, Apple’s audio brand.

Beats has restarted its partnership with Jennie by releasing a special edition of the Beats Solo 4 headphones called “Onyx Black.” This collaboration follows the massive success of Jennie’s first partnership with the brand. She appeared in the 2024 Beats Solo Buds campaign, and the Ruby Red special edition launched in 2025 sold out within 24 hours on Apple’s online store.

The Onyx Black special edition is described as reflecting Jennie’s aesthetic evolution and journey of self-discovery. The headphones feature two black bows, and the UltraPlush ear cushions are adorned with symbols inspired by Jennie’s music. A custom carrying case matching the color scheme is also included.

Jennie said, “We always knew my first drop with Beats was just the beginning of the story.” She added, “This second chapter truly represents my personal evolution and self-discovery.” She emphasized, “I wanted to create something that felt both powerful and personal, and I’m so excited for everyone to experience this new chapter with me through these sleek headphones.”

A key element of this collaboration is the release of a new song. Beats included Jennie’s unreleased track in the promotional video for the headphones. In the video, Jennie sings the lyrics “Already did that once and I’ll do it again,” using the album and product tie-in marketing to heighten fans’ anticipation.

The Beats Solo 4 – JENNIE Special Edition Onyx Black is available starting April 24 (9 a.m. Pacific Standard Time) at retailers in the United States, the United Kingdom, China, South Korea, Japan, the Philippines, Singapore, Thailand, and other regions, including on Apple.com. The price is $199.99 USD. To celebrate the partnership, Beats held a pop-up event in Seongsu-dong, Seoul, allowing fans to experience the new product firsthand.

Jennie is also active in her solo career. Her first solo studio album, “Ruby,” released on March 7, 2025, sold 1 million copies worldwide in its first week. It features tracks such as “Mantra,” “Love Hangover,” “ExtraL,” “Like Jennie,” and “Handlebars.” She is also pursuing acting opportunities, having appeared in the HBO drama “The Idol” in a role as Lily-Rose Depp’s friend.