Jennie Sets New Global Record as First K-POP Artist to Achieve Highest View Count on Vevo with a Music Video

Jennie of BLACKPINK has written history in K-POP. After releasing her first solo album, “Ruby,” earlier this year, she secured Vevo’s 2025 record for the highest-viewed music video premiere using the track “Like Jennie.” This marks the first time a K-POP music video has topped Vevo’s chart, demonstrating the genre’s growing global influence. According to Vevo’s annual statistics, “Like Jennie” became the most-watched music video premiere worldwide. On the UK chart, it also reached number 10 in its premiere week, achieving notable results behind Sabrina Carpenter’s “Mancheld” with 1.55 million views. JP Evangelista, Vevo’s Senior Vice President of Content, Programming, and Marketing, stated, “2025 was a special year in Vevo’s history, and it is groundbreaking that a K-POP music video reached number one on the global premiere chart.” He added that the trend in music video views shows that content from various artists is being consumed across different genres and regions. Meanwhile, BLACKPINK is reportedly preparing for the release of a new album. Their agency, YG Entertainment, confirmed that filming for the new song’s music video is underway, along with final stages of work to enhance the musical quality of the album. Since releasing the digital single “JUMP” in July last year, BLACKPINK has been on a world tour for the first full-group activity in three years, currently performing in Asia.