Jennie’s “Like JENNIE” Ranks First on 2025 K-Brand Index for K-POP Songs; YEB’s North American Tour Succeeds

Jennie demonstrated overwhelming dominance in the 2025 K-POP music market. The Asia Brand Institute, a big data evaluation agency, announced on the 10th that Jennie’s new song “Like JENNIE” was selected as the number one entry in the 2025 K-Brand Index for K-POP songs. This evaluation analyzed 51,118,910 pieces of online big data from January 1 to January 31, 2026, focusing on the top 30 entries from the 2025 Melon Chart TOP100. The K-Brand Index is a big data system developed in collaboration with domestic and international researchers, calculating results by applying various weights such as trends, media, social media, positive feedback, negative feedback, activity levels, community engagement, and AI indices. Ryu Won-seon, head of the research center at the Asia Brand Institute, stated that “in the 2025 K-Brand Index for K-POP songs, it was not just a strong fanbase but also popular public preference that determined the ranking order.” Among the top 10 entries in the 2025 K-POP songs category, following Jennie’s “Like JENNIE,” were DAY6’s “One Page That Can Become” (2nd place), Rosé & Bruno Mars’s “APT.” (3rd place), Hwasa’s “Good GoodBye” (4th place), WOODZ’s “Drowning” (5th place), Hwang Ga-ram’s “I Am a Firefly” (6th place), ECLIPSE’s “Rain Shower” (7th place), IVE’s “ATTITUDE” (8th place), IVE’s “REBEL HEART” (9th place), and aespa’s “Whiplash” (10th place). Notably, IVE became the only artist to have two songs simultaneously in the top 10, proving their brand reliability as a group whose title tracks and B-side songs are equally beloved by fans. Meanwhile, K-POP’s global expansion continues in the live performance sector. YEB, former member of LOONA (real name Ha Su-young), will hold the final show of her 2025 North American tour, “Apple Cinnamon Crunch Tour,” on February 4 at the Tacoma Pantheons Theater in the United States. YEB made her solo debut last year and currently has over 716,500 monthly listeners on Spotify. The North American tour began on January 16 in Canada and passed through major cities such as Brooklyn, New York, Chicago, Dallas, Houston, Los Angeles, and San Francisco before concluding in Tacoma.