JENNIE’s “like JENNIE” Ranked #1 in 2025 K-Brand Index’s Music Category, Confirming South Korea’s Leadership in Global K-POP

Asia Brand Research Institute, a big data evaluation agency, selected JENNIE’s “like JENNIE” as the top entry in the 2025 K-Brand Index’s K-POP music category. This ranking was determined by analyzing 51,118,910 pieces of online big data collected from January 1 to January 31, 2026, using the top 30 songs from the 2025 Melon Chart TOP100 as the basis for evaluation.

The top 10 entries in the K-Brand Index include “like JENNIE” in first place, followed by “한 페이지가 될 수 있게” by DAY6 in second, “APT.” by Rosé & Bruno Mars in third, “Good GoodBye” by Hwasa in fourth, “Drowning” by WOODZ in fifth, “나는 반딧불” by Hwang Garam in sixth, “소나기” by ECLIPSE in seventh, “ATTITUDE” by IVE in eighth, “REBEL HEART” by IVE in ninth, and “Whiplash” by aespa in tenth. The K-Brand Index is calculated as a composite score derived from weighted criteria such as trend, media, social, positive sentiment, negative sentiment, activation, community, and AI indices for each category.

Analysis of global K-POP consumption trends in 2025 also highlights South Korea’s dominant role. According to data from the K-Pop Radar, a comprehensive dashboard for K-pop artists, South Korea, Japan, and Indonesia maintained positions 1 through 3 compared to the previous year. South Korea’s share increased further compared to 2024, underscoring its continued growth momentum.

South Korea’s domestic K-pop market exhibited dynamic dynamics due to the return of established stars and legendary artists. DAY6 rose from second place to first, while aespa and IU ranked second and third respectively. JENNIE demonstrated her strong personal brand power by seeing her video views increase by over 140 million, pushing her to 12th place overall. This trend reflects the significant rise in solo artists’ influence.

Globally, Korean artists continue to expand their impact. The United States rose from fifth to fourth place, accounting for 6.25% of global K-pop consumption. In the UK, Rosé led with an overwhelming 11.63% share. Taiwan entered the top 10 countries for K-pop consumption for the second consecutive year, while the inclusion of Western countries such as France, Germany, and Canada indicates that K-pop consumption is moving toward greater global diversification.