JENNIE’s “like JENNIE” and ROSÉ’s “APT.” Top 2025 K-POP Song Rankings on K-Brand Index

JENNIE’s “like JENNIE” ranked first in the 2025 K-POP song category of the “K-Brand Index” released by the Asia Brand Research Institute. This achievement came at the expense of “APT.” by ROSÉ and Bruno Mars, which is considered a global hit song. The K-Brand Index analyzed 51,118,910 pieces of online big data from January 1 to January 31, 2026, using the top 30 entries from the 2025 Melon Chart TOP100. Developed in collaboration with domestic and international researchers, this system undergoes verification by sector-specific advisory panels throughout the process, from candidate selection to index finalization. The top 10 rankings are as follows: 1st “like JENNIE” (JENNIE), 2nd “Han Pagega Neul Suseuge” (DAY6), 3rd “APT.” (ROSÉ & Bruno Mars), 4th “Good GoodBye” (Hwasa), 5th “Drowning” (WOODZ), 6th “Naneun Banditbul” (Hwang Garam), 7th “Sonaegi” (ECLIPSE), 8th “ATTITUDE” (IVE), 9th “REBEL HEART” (IVE), and 10th “Whiplash” (aespa). Ryu Won-seon, head of the research center at the Asia Brand Research Institute, explained that “in the 2025 K-POP song section of the K-Brand Index, it was not just strong fanbases that determined the rankings, but also public preference.” He added that JENNIE demonstrated overwhelming popularity by securing first place, while DAY6 rose to second place by surpassing ROSÉ of “APT.” to claim the spot, effectively proving through “Han Pagega Neul Suseuge” the enduring brand power of timeless masterpieces. Notably, IVE stood out for having two songs—“ATTITUDE” at 8th and “REBEL HEART” at 9th—both make it into the top 10. The research center head stated that IVE used big data to prove its brand credibility as a “group worth trusting,” with songs loved not only as title tracks but also as B-sides. According to data analyzing the 2025 global K-POP market, the main consumer hubs for K-pop are South Korea, Japan, and Indonesia. The United States accounts for 6.25% of global K-pop consumption, rising from fifth place last year to fourth, while the United Kingdom surged to 17th, reflecting an expanding trend of K-pop consumption among Western countries. In the domestic market, DAY6 ranked first, aespa second, and IU third. Among solo artists, G-Dragon, BIGBANG, WOODZ, and JENNIE all made it into the top ranks. JENNIE proved her individual brand power by achieving third-largest increase in views, with over 100 million additional views. The K-Brand Index is calculated by combining criteria such as trend, media, social, positive sentiment, negative sentiment, activation, community, and AI index. Founded in 2016, the Asia Brand Research Institute awards the “Korea K-Brand Awards” annually based on big data evaluation scores of major companies and individuals.