Jennie Ranks First in K-Brand Index K-POP Music Category...Overtaking Rosé with Global Hit “APT.”

Jennie of group BLACKPINK topped the 2025 K-POP music category of the K-Brand Index released by the Asia Brand Research Institute. Her track “like JENNIE” was selected for this evaluation after analyzing 51,118,910 pieces of online big data from January 1 to January 31, 2026, using a big data system to assess the top 30 songs on the Melon Chart’s TOP100 in 2025. Unlike traditional big data analysis systems, the K-Brand Index features verification by sector-specific advisory panels throughout the process, from candidate sampling to index selection. Jennie’s first-place finish is seen as proof of the power of “public preference” beyond just a strong fanbase. The TOP10 list includes Jennie (“like JENNIE”) in first place, followed by DAY6’s “한 페이지가 될 수 있게” in second place, Rosé & Bruno Mars’s “APT.” in third place, Hwasa’s “Good GoodBye” in fourth place, WOODZ’s “Drowning” in fifth place, Hwang Ga-ram’s “나는 반딧불” in sixth place, ECLIPSE’s “소나기” in seventh place, IVE’s “ATTITUDE” in eighth place, IVE’s “REBEL HEART” in ninth place, and aespa’s “Whiplash” in tenth place. Ryu Won-seon, head of the research center at the Asia Brand Research Institute, said, “In the 2025 K-POP music category of the K-Brand Index, ‘public preference’ determined the ranking outcomes beyond strong fanbases. Jennie demonstrated overwhelming popularity by rising to first place, while DAY6 managed to overtake Rosé of the global hit ‘APT.’ with ‘한 페이지가 될 수 있게’ to secure second place, clearly proving the enduring brand power of timeless masterpieces through this track.” Notably, IVE stood out for its performance. It became the only artist to have two tracks—“ATTITUDE” in eighth place and “REBEL HEART” in ninth place—make it into the TOP10, using big data to prove its brand reliability as a group whose songs, including B-sides, are widely loved by the public. These results are based on online index figures, with detailed index information available on the Asia Brand Research Institute’s official website. The Asia Brand Research Institute, founded in 2016, provides consulting services related to global brand value and awards the “Korea K-Brand Awards” annually based on big data evaluation scores of major companies and individuals.