JENNIE Ranks First in 2025 K-Brand Index for Music Tracks, Demonstrating Overwhelming Popularity

JENNIE of BLACKPINK achieved the highest brand index in the 2025 K-POP music track category. The Asia Brand Research Institute, a big data evaluation organization, announced on the 10th that JENNIE’s “like JENNIE” was selected as number one in the 2025 K-Brand Index for K-POP music tracks. The K-Brand Index is a big data system developed in collaboration with domestic and international researchers. It analyzed 51,118,910 pieces of online big data collected from January 1 to January 31, 2026, using the top 30 entries from the 2025 Melon Chart TOP100 as its subject. This evaluation process was conducted based on verification by sector-specific advisory panels, covering everything from candidate sampling to index selection. The top 10 rankings were determined as follows: first place for “like JENNIE” (JENNIE), second place for “한 페이지가 될 수 있게” (DAY6), third place for “APT.” (Rosé & Bruno Mars), fourth place for “Good GoodBye” (Hwasa), fifth place for “Drowning” (WOODZ), sixth place for “나는 반딧불” (Hwang Garam), seventh place for “소나기” (ECLIPSE), eighth place for “ATTITUDE” (IVE), ninth place for “REBEL HEART” (IVE), and tenth place for “Whiplash” (aespa). Ryu Won-seon, head of the research center at the Asia Brand Research Institute, commented, “JENNIE demonstrated overwhelming popularity by rising to first place. Meanwhile, DAY6 moved up to second place, surpassing Rosé of the globally successful track ‘APT.’ with their song ‘한 페이지가 될 수 있게,’ clearly proving the enduring brand power of timeless masterpieces.” In particular, IVE became the only group to have both “ATTITUDE” and “REBEL HEART” make it into the top 10. This shows, through big data, their brand reliability as a group whose songs — including both title tracks and B-sides — are widely loved. On another note, a recent ranking titled “Top 30 K-Idols of the Year 2025” listed Stray Kids as the best K-pop group of 2025. In the individual idol category, where JENNIE and Rosé were ranked first and second respectively according to that ranking, BTS, Taehyung, BLACKPINK, aespa, IVE, TWICE, and NewJeans also appeared among the top positions. Stray Kids confirmed their global influence on January 31, 2025, when they received a gold certification from the Recording Industry Association of America (RIAA) for their “Maxident” EP. As of now, Stray Kids hold a total of eight gold certifications from the RIAA, with several other hit singles such as “God’s Menu,” “MANIAC,” “Back Door,” and “Thunderous” also earning gold status.