Jennie Purchases Building in Dongbinggo-dong, Yongsan for 20 Billion Won – Real Estate Investment Becomes Clear

Jennie, a member of BLACKPINK, acquired a building located in Dongbinggo-dong, Yongsan-gu, Seoul, for 20 billion won. According to investment banks and real estate industry sources on the 11th, Jennie bought the building in May of last year and completed the transfer of ownership in December of the same year. Since no additional mortgage rights were recorded in the property registry, it is presumed the purchase was made entirely in cash.

Completed in 1970, this building is situated in the northern area of Dongbinggo-dong, where many embassy residences are concentrated. It is currently used as the Iraqi Embassy in South Korea. The building covers a land area of 595㎡ and a total floor area of 551.08㎡, with one basement level and two above-ground floors. The price per pyeong is approximately 111 million won.

This area is expected to see an increase in real estate values in the future. Key factors driving this include ongoing projects such as the Hannam New Town redevelopment, the construction of Yongsan Park, and the development of land returned by U.S. forces. Known as “Young and Rich,” Jennie has a reputation for her aggressive real estate investments.

Looking at Jennie’s past real estate purchases, in 2023 she bought the luxury villa “L’Atelier Hannam” located in UN Village for 5 billion won entirely in cash and completed the move-in registration. Last year, she rented an entire newly built building in Hannam-dong for the offices of her independent label, “O.de,” with the monthly rent reportedly exceeding 60 million won.