Jennie Confirmed as Face for Chanel’s Coco Crush 2026 Campaign

Jennie of BLACKPINK has been selected as the main face for Chanel’s Coco Crush 2026 campaign. This campaign is set to be released on January 13, with Jennie participating alongside global creators from the music, film, and fashion industries.

The Coco Crush collection interprets Chanel’s iconic quilting motif through fine jewelry. It features plush necklaces made from precious metals such as beige gold, along with sculptural designs, and is presented in various contexts ranging from everyday styling to editorial looks. Other creators participating in the campaign alongside Jennie include Gracie Abrams, Amanda Stenberg, LUCY, Amelia Gray Hemmick, and Mona Tuggerd.

Jennie continues to strengthen her global fashion influence through ongoing collaborations with Chanel. The casual fashion outfits she shares on social media showcase a diverse style palette, ranging from luxury items like Chanel logo beanies and Chanel bags to tops priced around 40,000 won and casual brand shoes. Fans support her by leaving comments such as “CEO mode” and “perfect woman” on her latest photos, and there is also a vibrant fan culture focused on identifying brand names in her daily outfits.

Jennie is regarded as one of the most prominent artists at the intersection of pop culture and luxury fashion worldwide. Her collaboration with Chanel reflects Chanel’s casting philosophy of working with figures from various creative fields where music, talent, and modern influence converge.