IVE’s Jang Won-young Ranks First in Girl Group Individual Brand Reputation for Being “Cute and Charismatic”

Jang Won-young of IVE secured an overwhelming first place in the girl group individual brand reputation rankings. According to analysis by the Korea Corporate Reputation Research Institute of 103,382,679 brand big data entries related to 730 individual girl group members from November 21 to December 21, her brand scored 7,536,058 in the brand reputation index, topping the list. This figure represents a 3.14% increase from 7,306,431 in November. Her brand recorded a participation index of 1,600,912, a media index of 1,469,780, a communication index of 1,696,664, and a community index of 2,768,702. Ku Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained that link analysis of IVE’s Jang Won-young brand showed high scores for “cute,” “charming,” and “cool,” while keyword analysis highlighted terms such as “XOXZ,” “The Christmas Song,” and “MC.” Additionally, a positive-to-negative ratio analysis indicated a high level of favorability at 92.40%. BLACKPINK’s Jennie came in second with a brand reputation index of 7,211,080, followed by BLACKPINK’s Rosé in third place with 6,077,665. Meanwhile, IVE’s An Yujin ranked fifth in individual brand reputation but experienced a 28.37% decline, dropping from 3,963,897 in November to 2,839,198. In terms of singer brand reputation analysis, IVE placed third as a group. After BTS, which topped the list, and Im Young-woong in second place, IVE finished in third following analysis of 108,476,322 singer brand big data entries from November 27 to December 27, 2025.