IVE Ranks First in March’s Idol Group Brand Reputation Rankings...Achieves All-Kill with New Album

K-pop girl group IVE, composed of Yujin, Wonyoung, Lay, Jisoo, Seunghan, and Liz, took first place in March 2025’s idol group brand reputation rankings. According to a big data analysis of idol group brands conducted by the Korea Corporate Reputation Institute from February 12 to March 12, 2025, IVE ranked highest with a brand reputation index of 6,898,158, representing a 2.01% increase from February. BTS came in second with 6,448,468, followed by BLACKPINK at third with 5,182,100, SEVENTEEN in fourth with 4,422,608, and BIGBANG in fifth with 3,992,344. The keywords that emerged prominently in IVE’s brand reputation analysis were “Wonyoung,” “Yujin,” and “REBEL HEART,” while related terms such as “seize first place,” “achieve All-Kill,” and “maintain long-term popularity” were recorded. The positive-to-negative evaluation analysis showed IVE achieving a high positive rating of 91.07%. IVE has continued to deliver outstanding results with its third mini-album, “IVE EMPATHY,” released on March 3. The album’s lead single, “REBEL HEART,” achieved Perfect All-Kill (PAK) on major domestic music charts and won 11 awards on domestic music shows. Another title track, “ATTITUDE,” secured 4 awards on music shows and gained attention from K-pop fans by popularizing the “Ginny Challenge” across various social media platforms. “IVE EMPATHY” recorded initial sales of 1.04 million copies within the first week after release. IVE has also proven its consistent long-term popularity, as the music video for “I AM,” the title track from its first full-length album “I’ve IVE” released in April 2023, surpassed 300 million views on YouTube. Both “I AM” and “HEYA,” the title track from its second mini-album released last April, made it onto the monthly charts of Melon and Genie Music in February. IVE’s success is also evident on global charts. “REBEL HEART” remained on Billboard’s “Global (Excluding U.S.)” chart for 7 consecutive weeks and on Billboard Japan’s “Streaming Songs” chart for 8 consecutive weeks. Additionally, IVE was the only K-pop artist to have two songs—“REBEL HEART” and “ATTITUDE”—rank in the top 10 of TikTok’s March 18 Korean “Viral 50” chart, a global short-form mobile video platform. In terms of individual girl group brand reputation rankings, all members of IVE entered the top 13, with Wonyoung finishing in first place. This is another achievement following her first-place finish in February’s star and singer brand reputation as well as girl group individual brand reputation rankings. IVE will meet its fans at its third fan concert, “IVE SCOUT,” held over two days on April 5 and 6 at the KSPO DOME in Seoul’s Olympic Park.