IVE Claims First Place in Idol Group Brand Reputation Rankings for March 2025

IVE ranked first in the idol group brand reputation survey conducted for March 2025. The survey, released by the Korea Enterprise Reputation Research Institute, analyzed 86,035,189 pieces of big data related to idol group brands from February 12 to March 12, 2025. IVE achieved a brand reputation index of 6,898,158, with participation scores at 467,362, media scores at 634,493, communication scores at 2,526,694, and community scores at 3,269,609. This represented a 2.01% increase compared to their brand reputation index of 6,762,274 in February. BTS came in second place with a brand reputation index of 6,448,468, marking a 42.05% rise from 4,539,686 in February, likely due to their first digital single comeback following j-hope’s discharge. BLACKPINK finished in third place with a brand reputation index of 5,182,100, but this was a 21.47% decline from 6,598,735 in February. Following them were SEVENTEEN in fourth place, BIGBANG in fifth place, aespa in sixth place, (G)I-DLE in seventh place, (G)IRL’S in eighth place, TWICE in ninth place, and SHINee in tenth place. Ku Chang-hwan, director of the Korea Enterprise Reputation Research Institute, analyzed the results by stating that “for IVE’s brand, terms like ‘claim first place,’ ‘achieve All-Kill,’ and ‘sustain long-term success’ appeared frequently in link analysis, while ‘Jang Won-young,’ ‘Yujin,’ and ‘Level Heart’ were prominent in keyword analysis. The positive-to-negative ratio for their brand reached 91.07%.” Idol group brand reputation is a category that combines boy groups and girl groups, calculated by measuring consumers’ participation scores, media scores, communication scores, and community scores. The brand reputation index serves as an indicator reflecting how consumers’ online habits influence brand consumption, incorporating comprehensive assessments of positive and negative evaluations, media attention, consumer interest, and communication volume. This survey covered over 50 idol groups in total, showing that brand consumption increased by 10.10% compared to the previous month, but brand communication and brand diffusion each declined by 14.96% and 10.66%, respectively.