ITZY Returns to Music Shows with 2014 Song “THAT’S A NO NO”...Yuna Makes Solo Debut

ITZY is set to make its comeback on music show stages with “THAT’S A NO NO,” a track from their second mini-album *IT’z ME* released in 2020. JYP Entertainment announced on March 13 that ITZY will perform “THAT’S A NO NO,” a song long desired by fans, and the group will appear on Mnet’s *M Countdown* on March 19 to showcase this performance.

The popularity of “THAT’S A NO NO” originated from their world tour “ITZY 3RD WORLD TOUR <TUNNEL VISION>” that began in February. First revealed during those concerts, the song received enthusiastic responses from audiences due to its highly addictive melody and exhilarating choreography, with this momentum spreading online as well. The full-camera version of “THAT’S A NO NO” released by JYP Entertainment on March 23 reached first place on YouTube’s daily popular K-pop music video chart in South Korea on March 8, and it had accumulated over 3.61 million views as of the morning of March 13.

Online enthusiasm is spreading across all social media platforms. “THAT’S A NO NO” dominates algorithms on various platforms such as YouTube, Instagram, and TikTok, with K-pop artists from previous and current generations like TWICE’s Momo and Jihyo, NEXZ’s Tomoya, and KickFlip’s Gyuhoon and Keiju participating in dance challenges. Park Jin-young, the chairman of JYP Entertainment, also uploaded challenge videos by his artists to his personal Instagram account along with the caption, “Why is my body itching so much?” Interest in the song is rising even on South Korea’s music streaming site Melon, where it entered at position 961 on March 2 and climbed to position 191 by March 11.

Meanwhile, ITZY’s youngest member Yuna will capitalize on this momentum by making her solo debut on March 23 with her first solo album *Ice Cream* and the title track of the same name. The new album features a total of four tracks, including “B-Boy,” “Blue Maze,” and “Hyper Dream.” As the second soloist after Yeji, Yuna is highly regarded for her stage presence and bright, energetic personality, and she is expected to unleash her immense potential as a solo artist.