HYBE Stock Soars on Anticipation for BTS’s Comeback; Rises 28% in October as New Groups Perform Well

HYBE’s stock has shown strong upward momentum driven by news of BTS’s comeback after three years. On October 31, the company’s shares closed at 341,000 won, up 5.08% from the previous day, marking the highest closing price of the year. The stock has risen 28.20% solely in October (from January 1 to October 31). It saw a sharp 7.46% increase on just one day, the 27th, followed by continued strong performance. As BTS is expected to return as a full group in March next year, buying interest has persisted, led by foreign investors and institutional buyers. Foreign investors purchased 202.2 billion won worth of HYBE shares from the 27th to the 31st, while institutions made net purchases worth 155.4 billion won. The securities industry predicts significant improvement in performance due to BTS’s global tour upon their return. According to analyses by securities firms, BTS’s world tour in the first half of next year is expected to feature 60 performances starting in the second quarter, attracting over 3.08 million attendees, even without any encore shows. Total ticket sales from 65 performances are projected to reach 800 billion won, and the industry estimates that including albums, merchandise, and secondary licensing rights, total revenue could exceed 1.2 trillion won. An analyst at LS Securities stated, “HYBE is expected to experience the strongest performance recovery in the entertainment sector by 2026.” The success of new groups and groups with shorter experience timelines outside of BTS also supports positive outlooks for HYBE. KATSEYE has reached as high as position 40 on the Billboard HOT100, while the debut album of the new group CORTIS sold over 600,000 copies. Hana Securities analyzed that “CORTIS is showing the strongest start among groups that debuted within the past two to three years at HYBE.” Meanwhile, HYBE Chairman Bang Si-hyuk ranked as the wealthiest newcomer among newly listed company founders as of late September this year, based on the value of his shares. The value of his shares amounts to 3.4983 trillion won, accounting for 15.6% of the total share value of the top 100 new wealth creators from companies listed since 2020.