HYBE Posts Record Revenue of 2.6499 Trillion Won, with 69% Increase in Concerts

Entertainment company HYBE announced on February 12 that it achieved its highest-ever performance in 2025, with consolidated revenue reaching 2.6499 trillion won. This figure represents an 18% increase from the previous year and is attributed to the success of expanding its global business model.

Last year, HYBE successfully held a total of 279 global performances (250 concerts and 29 fan meetings), generating 763.9 billion won in revenue from these events—up by approximately 69% compared to the prior year. Thanks to this growth, HYBE rose five places on the Billboard “2025 Boxscore Annual Report” to rank fourth globally in the “Top Promoter” category. Among the four K-pop groups featured on Billboard’s “2025 Top Tours” list, three—j-hope, SEVENTEEN, and ENHYPEN—are artists under HYBE’s music group umbrella.

“Direct participation” revenue, which includes sales of albums, music streams, and concert tickets, increased by 16.4% to 1.684 trillion won. While album and music stream revenue declined by 10.2% due to adjustments in the album market, concert-related revenue surged by 69.4%, and advertising and appearance fees grew by 9.4%. “Indirect participation” revenue, covering merchandise (MD), licensing, content, and fan clubs, increased by 19.3% to 965.8 billion won.

On the other hand, operating profit dropped by 72.9% to 49.9 billion won, and the net loss amounted to 256.7 billion won. HYBE explained this decline as resulting from proactive investments for medium- to long-term growth and costs associated with restructuring its revenue structure. These factors include initial investment expenses for new artists such as Japan’s aoen, Korea’s CORTIS, and Latin America’s SANTOS BRAVOS, as well as non-operating losses incurred during the transition from a management-focused to a label-centered intellectual property (IP) business model.

In 2026, BTS is set to return in their full lineup for the first time in 3 years and 9 months, launching the largest-scale world tour in their history. The group will release their fifth studio album, “Arirang,” on March 20, followed by a world tour that will be the largest by any K-pop artist alone. Currently, 82 concert dates across 34 cities around the world have been confirmed, with additional shows in Japan and the Middle East planned to be announced later. On June 12–13, they will also hold a domestic concert in Busan to commemorate their debut date of June 13, 2013. Building on these achievements, HYBE expects to continue setting new revenue records this year while also improving its profitability.