HYBE and JYP Expanding the Boundaries of K-POP with New Boy Groups

New boy groups in the K-POP industry are redefining the genre’s identity. HYBE MUSIC launched Cortis, its first new boy group in six years since BTS and Tomorrow x Together, while JYP ENTERTAINMENT is expanding the concept of borderless K-POP through NEXZ, a group centered around Japanese members. Cortis has garnered attention for its critical and chart success just two months after its Debut. Composed of five members—Martin, James, Juhoon, Seonghyeon, and Keonho—all of whom are teenagers aged 16 to 20, the group demonstrates mature professionalism already in its first full-length EP, “Color Outside the Lines.” Member James stated, “Our main goal is to express ourselves as authentically and originally as possible. While good chart performance is a positive outcome, what truly makes me proud of my work is performing on stage and connecting with people.” Cortis places a high priority on authenticity by being deeply involved in music production and artistic direction. JYP ENTERTAINMENT’s NEXZ is pushing the boundaries of K-POP in a different way. Formed through the 2023 “Nizi Project Season 2” auditions, this seven-member group consists almost entirely of Japanese members, with the exception of Korean-born Sogeon who grew up in Japan. NEXZ, made up of Tomoya, Yuki, Seita, Hui, Haru, and Sei, released its third EP, “Beat-Boxer,” following its Debut in May of last year. Member Hui explained, “Our goal and dream is to share our stories on stages where we can perform anywhere and connect with fans. It’s not important whether we are Korean or Japanese, or whether it’s K-POP or J-POP; what matters is being able to perform on stage and meet our fans.” “Beat-Boxer,” released recently after “O-RLY?” over the past six months, is a dance track inspired by 2000s hip-hop. Its title, meaning “dominating the rhythm on stage,” reflects the group’s confidence. Both groups build upon the legacy of earlier groups like 2PM, GOT7, and Stray Kids, but by emphasizing authentic self-expression and borderless performances, they prove that K-POP is no longer a genre exclusive to South Korea.