Highlight Releases New Song Under “BIST” Name for First Time in 9 Years...Reuniting with Fans

The male group BIST has returned to fans by releasing a new song under its original name after a nine-year hiatus. On the 16th, the group unveiled the track “Endless Ending” through its agency, Around Us. This is the first new song released under the BIST name, marking the first time it has regained its original identity since its debut in 2009. BIST debuted in 2009 under Cube Entertainment, but after parting ways with the company in 2017, it was forced to change its name to Highlight due to trademark disputes. The members subsequently established their own independent agency and continued their activities under the new name Highlight. This year in April, Cube Entertainment approved the reuse of the BIST name, paving the way for their return. Around Us stated, “Through ‘Endless Ending,’ Highlight will reflect on the precious memories from its BIST days and express its sincerity toward fans through its iconic musical style.” Rather than fully returning to the BIST name, the members decided to officially retain the Highlight name while also showing “something different” as BIST. “Endless Ending” is a preview track for their sixth mini-album, “From Real to Surreal,” with the full album set to release on April 28th. Since its debut, BIST has won fans’ hearts with numerous hit songs such as “Rainy Days,” “12:30,” “Ribbon,” and “When I Miss You,” and this comeback marks a long-awaited reunion with their audience.