Hearts2Hearts Exceeds 408,880 Album Sales in First Week

SM Entertainment’s new girl group Hearts2Hearts released its debut album “FOCUS” on October 20. The album sold 408,880 copies in its first week, setting a new record for the highest sales volume among female groups’ debut albums.

Record-Breaking Debut Album Hearts2Hearts’ debut album “FOCUS” achieved sales of 408,880 units in the first week. This figure represents the highest sales volume for a female group’s debut album and is considered one of the greatest debut achievements in K-pop history. The title track “FOCUS” carries on SM Entertainment’s traditional sophisticated sound, featuring sleek house rhythms, vintage piano riffs, and a repetitive yet captivating melody. The song was composed by KENZIE, a long-time hitmaker at SM Entertainment, with vocals structured through layered harmonies and atmospheric elements.

Competition Among Major Labels’ New Groups This debut marks intense competition among female groups launched by SM Entertainment, YG Entertainment, JYP Entertainment, and HYBE Labels. In addition to Hearts2Hearts from SM Entertainment, BABYMONSTER from YG Entertainment, NMIXX from JYP Entertainment, and LE SSERAFIM from HYBE Labels are all releasing new songs this fall, intensifying the rivalry among K-pop’s “Big Four” labels. Each group presented music and visuals that reflect their respective label’s identity.

Hearts2Hearts’ Visuals and Concept On their debut stage, all members of Hearts2Hearts appeared in gray Tom Brown-style school uniforms. This choice was praised for delivering a pure, youthful concept while simultaneously conveying a mature style. Notably, given that all members are minors, the emphasis on a refined aesthetic rather than excessive glamour received significant attention. This approach clearly aligns with the direction hinted at by Hearts2Hearts’ debut singles “The Chase” and “STYLE.”

Outlook After Debut Through its debut album “FOCUS,” Hearts2Hearts has established itself as SM Entertainment’s new flagship group. The group’s performances showcase precise teamwork and delicate musical harmony, continuing SM Entertainment’s tradition of high musical quality. No specific schedule for future activities has been announced yet.