Global Collaborations Sparked by the Success of KPop Demon Hunters – Anua, LEGO, and Hasbro Release Collections

The global popularity of Netflix’s animated film *K-pop Demon Hunters* has led to various collaborations. Since its release in June, the film has surpassed 300 million views on Netflix and currently holds over 325 million views, making it the most-watched film in Netflix’s history. Fans have spent more than 5.41 million hours streaming the movie.

The global beauty brand Anua has launched a skincare collection inspired by the OST “Golden” from *K-pop Demon Hunters*. Anua reinterpreted skincare not as merely skin care but as a means to protect and enhance the skin against external stimuli. This collaboration features a lineup of products designed for radiance, protection, and recovery.

Key products include the “Golden Horn Moon Mask (Ceramide Barrier Collagen Mask)” to strengthen the skin barrier and the “Eternal Horn Moon Mask (Vita Brightening Collagen Mask)” to improve skin tone. Anua launched a promotional campaign starting February 1, offering customers who purchase the new products an additional “Ultra Thin Spot Cover Patch” as a gift.

Three sun care products were also released. They consist of the “Zero Cast Sun (Moisturizing Finish Sunscreen 50mL)”, the “Matt Sun (Invisible Matt Finish Sunscreen 50mL)”, and the “Glow Stick (Invisible Glow Finish Sunscreen Stick)”. These products emphasize a natural finish without whitening effects, along with a moist and lightweight texture. Anua plans to release additional mineral sun care products in May that minimize irritation. The collaboration collection is available on Anua’s official online store and major global online and offline retailers. On Amazon in the United States, a limited special bundle set including *K-pop Demon Hunters* character photo cards is also available.

Hasbro has released various toys and games inspired by the film’s characters and items. “Monopoly Deal: KPop Demon Hunters Card Game” is priced at $12.99, and a K-pop Demon Hunters edition of the classic board game “Monopoly” has also been introduced. Additionally, Nerf toys based on the iconic weapons of the three main protagonists—Joy’s Spirit Blade, Rumi’s Po Tiger Sword, and Mira’s Curved Moon Sword—have been released. Further products such as “HUNTR/X” and “Saja Boys” electronic light sticks, along with “Perby Publits” inspired by the film characters Duffy Tiger and Demon Jinu, are also on sale.

The LEGO Group is also developing *K-pop Demon Hunters* LEGO sets in collaboration with Netflix. The first product is set to go on pre-order and be available for purchase this spring, with additional sets planned for release in 2027.

The American doll brand American Girl is accepting pre-orders for a *K-pop Demon Hunters* doll collection inspired by the film characters on AmericanGirl.com. Each doll is crafted using premium fabrics, intricate accessories, and a meticulous styling that reflects the film’s iconic fashion, music, and attitude.

Funko has released a “Pop!” vinyl figure collection. Key character figures including Rumi, Mira, Joy, and Jinu are available for $14.99, and a special glowing figure set featuring both Duffy and Susie characters has also been launched.