Duri Entertainment to Launch Global-Focused Virtual Idol Group in First Half of Year... Marking the Full Arrival of the "2.0 Era"

The "2.0 era," in which virtual idols evolve beyond mere technology to become independent IPs, is now fully underway. Duri Entertainment has announced that it plans to debut a new virtual idol group targeted at the global market during the first half of this year.

This project will be created by combining 3D character models with motion capture and animation technologies. The strategy aims to strengthen connections with fans worldwide through content that bridges the gap between reality and virtuality. The group name and specific member details will be revealed later. Since its establishment in April of last year, Duri Entertainment has spent approximately one year selecting members through auditions, placing emphasis not only on appearance and physical attributes but also on vocal skills and performance abilities.

This group is set to introduce an advanced model that merges the narrative structure of the Netflix animated film "KPop Demon Hunters" with the technical capabilities of the virtual idol group PLAVE. The production of music videos will be handled by Flipevil, the studio led by director Seo Dong-hyuk. Flipevil has previously produced works such as BLACKPINK’s "Whistle," IU’s "Lilac" and "Strawberry Moon," EXO’s Kai’s "Um," Red Velvet’s "Dum Dum," and aespa’s "Dreams Come True," and it is currently developing content that utilizes unique worldviews and various AI technologies.

While virtual idol 1.0 focused on combining characters with technology, version 2.0 represents a stage where characters themselves grow into independent IPs in line with the era of hyper-connectivity. These idols are expected to expand beyond their presence on screens into offline spaces, with enhanced AI-based 1:1 communication features. In the future, the worldbuilding will be expanded through series videos, webtoons, games, and animations, aiming to build emotional bonds with fans centered around human-like narratives.

A representative from Duri Entertainment described this as a project that signals the beginning of the virtual idol 2.0 era, adding that "even as AI technology advances, it is ultimately stories and emotions that move people's hearts." The representative further stated, "We will build infinite narratives based on interactions with fans, maintain ongoing virtual idol auditions to secure unique IPs, and strive to become a global leader in AI entertainment technology."