CORTIS Teams Up with NBA and Apple, Attracting Global Attention Just 5 Months After Debut

CORTIS, composed of Martin, James, Juhoon, Seonghyeon, and Keonho, has secured consecutive partnerships with major global brands such as the NBA and Apple just five months after its Debut. This series of deals illustrates how K-pop’s emerging group is rapidly gaining recognition in the international music market.

It was announced on the 18th (local time) that CORTIS had been selected for NBA’s Asia-Pacific collaboration program, “Friends of the NBA.” The group will engage in various activities, including attending games and official events, producing content, co-developing branded clothing and merchandise, and promoting the league. They were also invited as headliners for the “NBA crossover concert series” held at the Los Angeles Convention Center in the United States on February 12 — a musical event taking place during the 2026 NBA All-Star Week. This marks the first time a K-pop artist has performed on this stage.

CORTIS’s management stated that this is a “milestone they never imagined possible at the beginning of their career” and added that, as they strive to embody “Color Outside the Lines” by delivering music that breaks free from conventions, they resonate with the NBA’s creative and adventurous spirit. Wayne Chang, NBA’s Asia Director, emphasized that K-pop shares many commonalities with the NBA in terms of passion, creativity, and a global fanbase.

CORTIS has also reached an agreement with Apple. The group will release 3D performance videos captured in 8K ultra-high resolution with a 180-degree viewing angle in Apple Immersive Video format. These videos can be viewed for free on the Apple TV app for Apple Vision Pro at 11 a.m. KST on January 16. Starting from January 30, visitors to Apple Store locations will be able to reserve a demo of Apple Vision Pro and experience the performances firsthand.

Thai boy group BUS demonstrated CORTIS’s international influence by remixing their song “GO!”. In addition to this, CORTIS is currently serving as an advertising model for KT, Red Bull, and A Cube, and it has also appeared in promotional videos for Major League Baseball’s postseason.