CORTIS, New Group from HYBE Music, Gains Global Fandom Within a Month of Debut Thanks to “Go” Dance Trend

CORTIS, the new group under HYBE Music, has taken over global social media platforms less than a month after its debut. The dance trend for their debut song “Go” has gone viral on social networking sites, prompting netizens of various ages to attempt the choreography themselves. Even K-pop idols have joined in, further amplifying the interest around the group. CORTIS uses a six-letter name derived from “COLOR OUTSIDE THE LINES” and consists of five members: Martin, James, Juhoon, Seonghyeon, and Keonho. This is HYBE Music’s first new group in six years since TXT and 12 years since BTS. The “Go” dance trend continues to spread widely online. Netizens shared videos titled “CORTIS’s GO appears in K-pop random play dances,” sparking discussion, while other users commented that it was amazing how the choreography had gone viral enough to reach ordinary people as well. Praise was also directed at what is considered CORTIS’s main dancer, with comments stating that the group will have top-tier main dancers in its future lineup. CORTIS’s growing popularity is evident in music platform data as well. It has held the first place on the Weeekly K-Pop Radar Fandom Chart for three consecutive weeks, first with their debut song “What You Want” and more recently with “FaSHioN” from their debut album. According to K-Pop Radar, a new group that has not even been active for a month is achieving significant traction on Spotify and social media, allowing it to maintain the top spot for three weeks straight. Their growth rate on Spotify also far exceeds the industry average. Over the week from September 4 to 11, they gained 109,000 new followers on Spotify, a figure that vastly surpasses the K-pop average of 1,800. The music video for “FaSHioN” accumulated 2.05 million views during the same period. The increase in followers across all social media platforms is equally striking. They added 385,000 Instagram followers and 32,000 Twitter followers within a week, numbers that are incomparably high compared to the average K-pop artist gains of 1,100 on Instagram and 60 on Twitter. Their total social media followers surged by approximately 420,000. All of CORTIS’s members are teenagers who incorporate their personal stories into every aspect of creation, including songwriting, choreography, and video production. They have attracted attention for their confident and authentic expressions in all their creative works, from the original songs to the choreography and video content. Such early success makes their future activities even more anticipated.