BuzzFeed Launches “Demon Hunter” Psychological Test and Creation Tool for K-POP Fans

BuzzFeed has been releasing a series of entertainment content themed around “KPop Demon Hunters” for K-POP fans. The psychological test available on the platform, titled “Are You A Demon Or A KPop Demon Hunter?” , begins with the lines “You know together we're glowin' / Gonna be, gonna be golden” and determines whether users are demons or hunters. This content gained significant popularity in online communities, sparking reactions such as “We're All Collectively Obsessed With ‘KPop Demon Hunters’ Right Now.” BuzzFeed also provides a creation tool that allows fans to design their own K-POP star styles. Named “K-Pop Idol Outfit Designer,” this tool is designed to let users create “your dream ensemble.” The creator commented, “I love the flawlessly fashionable nature of K-pop star attire,” and added, “Now's your chance to step into the spotlight — no vocal training or dance boot camp required.” Fans use this creation tool to design outfits for K-POP stars and share their completed works in the comments as instructed by the prompt, “Drop your fit in the comments with your favorite K-pop group!” BuzzFeed encourages creative participation from fans by saying, “I want to see your most iconic, unhinged, or comeback-ready looks,” and these contents are spreading into various forms of fan-created art, covers, and cosplay.