BTS’s Jimin’s “Who” Stays on Billboard Global Chart for 69 Weeks and Spotsify Chart for 487 Consecutive Days

BTS’s Jimin’s solo song “Who” has set a record as the K-pop solo artist with the longest duration on American music charts. As Jimin’s musical influence and global presence continue to expand, K-pop’s standing within the international music industry is rising further. According to the American music magazine Billboard, “Who,” the title track from Jimin’s second album *MUSE*, ranked 118th on Billboard’s Global (Excluding U.S.) chart and remained there for 69 weeks, making it the first and only K-pop solo song to achieve this. This new record surpasses the previous record of 68 weeks held by “Like Crazy,” the title track from Jimin’s first album *FACE*. The significance of both songs lies in the fact that they achieved these placements solely through Jimin’s solo efforts without any collaborations with Western celebrities. “Who” is also continuing to extend K-pop solo songs’ record for the longest stay on Billboard Global 200 chart, having remained there for 69 weeks, and it continues to enjoy strong global popularity even 16 months after its release. It has also set a new record on Spotify, the world’s largest music streaming platform. “Who” reached 29th place on Spotify’s Global Daily Top Songs chart as of November 17 and has now stayed on that chart for 487 consecutive days, establishing a new record as the K-pop solo song with the longest run there. It currently holds over 2.13 billion streams on Spotify, demonstrating its enduring popularity. Jimin’s unmatched fanbase was further proven through rankings on MyOnePick’s October monthly K-POP (Solo) chart, where he took first place with an overwhelming 43.40% of the votes, maintaining this position for the 19th consecutive month. He also shows his dominant brand power by ranking first in the “K-POP Individual” weekly chart for 89 weeks and first in the monthly chart for 22 weeks. Meanwhile, as K-pop’s influence in the global music industry grows, there are increasing discussions about creating dedicated K-pop categories at the Grammy Awards. Harvey Mason Jr., CEO of the Recording Academy, said, “There has been a lot of conversation about a K-pop category,” adding that “music is very trendy, influential, and spreading globally.” However, he specified that a clear definition for K-pop and ensuring sufficient representation are prerequisites, and the Recording Academy is currently expanding its collaboration with the Korean music industry. Although K-pop has transitioned from a niche genre to a mainstream force over 15 years—following PSY’s “Gangnam Style”—doubts about its sustainability have persisted. Yet, the global expansion of the music industry and rising interest among younger generations in K-pop prove that Hallyu is driving structural changes rather than being merely a fleeting trend.