BTS’s 79-Concert Mega World Tour Officially Announced…HYBE Stock Reaches Highest Level in 4 Years

The official confirmation of BTS’s massive-scale world tour has triggered strong positive reactions in the securities market. After HYBE revealed the tour schedule for BTS on January 14, the company’s stock rose by up to 9.5% on January 19 compared to the previous trading day, reaching a 4-year high of 338,500 won. This increase added over 1 trillion won to the company’s market capitalization, marking the highest level since November 2021.

The scale of this world tour far exceeds market expectations. BTS is set to perform 79 times across 35 cities in 23 countries between 2026 and 2027. If additional shows in Japan and the Middle East are included, the total number of performances could exceed 85. This significantly surpasses the industry’s previous target range of 65 to 70 concerts.

The tour will begin with three shows at the Goyang Sports Complex on April 9, followed by more performances in 35 cities. This represents the highest number of concerts by any K-pop artist in history.

The estimated attendance has also been substantially raised, far exceeding the previous forecast of 3 to 3.5 million fans.

The fact that “high-margin regions” such as North America and Europe account for 44% of the tour dates is viewed positively. While ticket prices are relatively lower in Asia, they are structurally higher in North America and Europe. In North America, the tour kicks off on April 25 in Tampa, Florida, with 28 shows scheduled across 12 cities. BTS will perform at venues like Sun Bowl Stadium in El Paso and Gillette Stadium in Foxborough—both of which will host the artist’s first and largest K-pop concerts in those cities.

During the European tour in June and July, 10 concerts will take place in 5 cities including London and Paris. BTS’s first solo concerts in Madrid and Brussels will also be held there. The tour is later scheduled to expand to 5 cities in South America such as São Paulo and Buenos Aires, as well as the Middle East.

The announcement of this tour has significantly improved HYBE’s financial prospects. The company’s sales for 2026 are projected to rise by 46.93% to 3.087 trillion won, while operating profits are expected to surge by 555.74% to 48 billion won.

Securities firms at home and abroad have successively raised their target prices for the stock. Nomura increased its target price from 354,000 won to 410,000 won on January 14, stating that “the scale of the world tour far exceeds expectations.” CGS International raised its target price from 360,000 won to 430,000 won, HSBC from 390,000 won to 420,000 won, LS Securities from 390,000 won to 430,000 won, and KEB Investment & Securities from 370,000 won to 420,000 won. HSBC designated HYBE as a “preferred stock” in the K-pop sector, citing “the long-awaited resumption of BTS’s activities” as a positive factor.