BTS Ranks First Among Male Idol Groups in September’s Brand Reputation Index as It Expands Global Activities

BTS secured the top position in Korea’s Brand Reputation Index for male idol groups in September 2025. According to the Korea Enterprise Reputation Institute, BTS maintained its highest ranking with a brand reputation score of 8,924,807, continuing from last month’s lead. In BTS’s keyword analysis, terms such as “full group,” “Dynamite,” and “YouTube” appeared at the top, while related phrases like “record,” “surpass,” and “donation” also ranked highly. The positive-to-negative sentiment analysis showed 92.46% positive responses, demonstrating strong brand credibility. BTS consists of seven members—RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook—and all completed their military service before celebrating their 12th anniversary of Debut on June 13 of this year. Now reunited, BTS is planning to release a new album in March 2026. They officially announced plans for a new song in spring 2026 through a Weverse livestream last July. Since completing their military service, the members have been engaged in various global activities. The youngest member, Jungkook, dominated the fashion scene by showcasing a beige oversized suit and a black trench coat at Calvin Klein’s show during New York Fashion Week. His look, featuring tattoos and piercings, perfectly blended softness with a rebellious vibe, earning praise from fans and fashion insiders. RM, V, and J-Hope attended the Seoul leg of rapper Tyler, The Creator’s “Chromakopia: The World Tour” held in Korea recently. The three members enjoyed themselves actively in the concert venue’s pit area and even met with Tyler, generating significant attention. RM dressed casually in a blue hoodie and black shorts, J-Hope wore a black vest and matching jacket, while V was neatly clad in a brown T-shirt and jeans. After the concert, V posted an Instagram Story wearing a white T-shirt given to him by Tyler, expressing gratitude with the words “Thank you.” V also recommended Korean food to Tyler by saying, “I’m going to eat a ‘Moms Touch’ burger tonight; you should try it too,” and later uploaded a Story showing himself eating the burger. Meanwhile, SEVENTEEN ranked second in September’s Brand Reputation Index with a score of 4,969,494. The top five groups were Stray Kids (3,327,973, up 97.64% from the previous month), SHINee (3,055,041), and BIGBANG (2,526,088). BTS’s return is having a positive impact on the entire K-pop industry. The completion of the seventh member’s military service and the group’s full reunion have heightened expectations among ARMY, BTS’s fandom, worldwide, and the new album scheduled for release in March 2026 is expected to serve as a significant milestone for the K-pop market.