BTS Named the Most Beloved Figure in 2025 as They Dominate the Global Entertainment Market

BTS was identified as the most beloved figure (group) in the global entertainment and content market for 2025. According to the “What Audiences Loved in 2025” annual report recently released by global content analytics firm Parrot Analytics, BTS ranked first in the “Talents of the Year Under 30” category. This ranking is based on Average Demand data, which quantifies how much, how frequently, and how actively people responded to specific content and figures using a single global metric. The report stated that despite limited group activities throughout 2025, BTS served as the focal point of the year by generating repeated surges in demand. It explained that they held an overwhelming advantage in terms of buzz and interest through events like “BTS FESTA” and their individual solo activities. Member V (Kim Tae-hyung) also demonstrated his global influence on a personal level. On January 30, he ranked fourth on Google’s list of the world’s most searched individuals for 2025, placing him among the top contenders alongside Donald Trump, Elon Musk, and Taylor Swift. V was also the most searched K-pop idol of 2025, rising above internationally famous figures such as Cristiano Ronaldo and Lionel Messi. Parrot Analytics analyzed that V remains a central figure in over 70 countries thanks to his solo songs, his highly popular Instagram account, and his unique fashion sense that captivates fans. The members’ solo activities also stood out. Jimin and Jung Kook each achieved solo Billboard Hot 100 number one spots with “Like Crazy” and “Seven” (featuring Latto), respectively, and all seven members have experienced success on the Hot 100 as solo artists. Since 2022, members such as Jung Kook, Jin, RM, and Jimin have continuously released solo songs that appear on the Hot 100 chart, further proving BTS’s influence. J-Hope alone had five songs—“LV Bag,” “Sweet Dreams,” “Mona Lisa,” “Killin’ It Girl,” and “Spaghetti”—make it onto the Hot 100 in 2025. BTS will release their fifth studio album, ARIRANG, on March 20, marking their first full-group Comeback in 3 years and 9 months. The day after the release, they will hold “BTS Comeback Live: ARIRANG” in Gwanghwamun Square, Seoul, which will be streamed live via Netflix to viewers in over 190 countries and regions. Additionally, from March 20 to April 12, they will launch the “BTS The City ARIRANG Seoul” project, featuring experiential content that combines music and media with installations integrated into the city’s landscape across various locations in Seoul.