BTS Jin, Seventeen Joshua, Stray Kids Bang Chan Dominate Milan Fashion Week with Gucci and Fendi Collaborations

BTS’s Jin, Seventeen’s Joshua Hong and S.COUPS, Stray Kids’s Bang Chan, Twice’s Momo, and Enhypen among other K-pop stars attended Milan Fashion Week in large numbers, demonstrating K-pop’s influence on the global stage. The world’s top luxury fashion houses placing K-pop idols at the center of their shows reflects the accelerating trend of bringing K-pop stars to international platforms recently. On the second day of Milan Fashion Week, Seventeen’s Joshua Hong appeared in a stylish look with neutral tones. He wore a white button-down shirt layered over a purple shirt and black studded shoes. Joining him was the Japanese footwear brand Onitsuka Tiger, and he created a sophisticated atmosphere with a suit-style blazer and wide pants. The group’s Leader, S.COUPS, closed the event with Boss’s S/S 2026 show. His real name is Choi Seung-chul, and in March 2025 he had already showcased Korean culture on the global stage by wearing clothing inspired by hanbok at Metgal. BTS’s Jin appeared at Milan Fashion Week alongside Gucci. He wore a white stand-collar shirt, vintage flare pants, and a black belt featuring Gucci’s iconic golden “GG” logo. He completed his look with black square shoes and carried a Gucci Jackie 1961 bag as an accessory. Stray Kids’s Leader, Bang Chan, crafted a bold style through a collaboration with Fendi. Starting with a transparent lace shirt, he layered it over a long black coat and finished with black pants, creating a distinctive look that complemented his platinum blonde hair. Twice’s Momo opted for a workwear-style outfit in partnership with Onitsuka Tiger. She combined a black blazer, blue button-down shirt, a tie with tassels, and wide pants to achieve a sophisticated office-ready style. She drew attention by sitting directly in front of Seventeen’s Joshua Hong. This illustrates how global luxury houses, including the LVMH Group, have accelerated their trend of hiring K-pop stars as ambassadors and featuring them on runways in recent years. Seventeen is currently on a world tour spanning cities in the United States and Japan, while S.COUPS is set to release a collaborative mini-album titled “Hype Vibes” alongside fellow group member Mingyu on September 29.