BTS THE CITY ARIRANG SEOUL Opens to Celebrate Group’s Comeback

BTS launched the urban-based project “BTS THE CITY ARIRANG SEOUL” to commemorate the release of their new album “ARIRANG.” On April 21, the day after the album’s release on April 20, entire Seoul transformed into a massive cultural festival venue.

At 7 p.m. on April 21, a grand media facade was displayed at Suungnyemun, Korea’s National Treasure No. 1. As the gate of the fortress wall opened, the silhouettes of BTS appeared, with members holding red lanterns projected onto the stone wall. At the end of the video, red lights—the key color of the new album—enveloped Suungnyemun, injecting new vitality into Seoul’s historical significance.

Drone shows in Dukseom Hangang Park and large outdoor advertisements in Gwanghwamun Square turned the entire city center into a huge outdoor exhibition space. A “Love Song Lounge” was set up in Yeouido Hangang Park, attracting walkers and family visitors from early in the morning. Experience-based content centered around music, along with busking performances, were held there, and an additional three photo booths were installed due to the large crowd.

Stamp rallies were conducted at key locations such as Yeouido and DDP, encouraging participants to explore various parts of Seoul. A cube-shaped sculpture installed in the courtyard of the National Museum of Modern Art conveyed the message of the title track “SWIM,” while the sound of wind chimes provided a soothing experience right in the heart of the city.

“BTS THE CITY ARIRANG SEOUL” will run for one month until April 19. Following the media facades at Suungnyemun and Namsan Seoul Tower, additional programs highlighting various attractions of the city, such as the DDP Army Plaza and Cheonggyecheon Love Quarter, will be held sequentially.

BTS returned in their full lineup after 3 years and 9 months with the release of their fifth studio album “ARIRANG” on April 20. This album marks their first studio release in approximately 6 years and 1 month, with HYBE Chairman Bang Si-hyuk serving as the chief producer. The title track “SWIM” depicts the attitude of continuing to swim forward without stopping amidst the waves of life.