BLACKPINK Unveils Teaser Poster Ahead of New Song “Deadline” Release...Previewing a Sensual New Era

BLACKPINK has released a teaser poster to reveal details about their upcoming new song “Deadline,” set for release on February 27. The poster unveiled on February 9 features two contrasting styles. The first series is colored in dark red tones, with Jennie, Jisoo, Rosé, and Lisa each photographed individually. The images are captured in tight, close-up compositions, showing the members’ expressions as cold and unshaken. The red palette lends the poster a cinematic mood that borders on nocturnal. Sharp bang cuts, moving hair, and intense stares directed at the camera are prominent features. The second series takes a dramatically different tone. Against a bright, pale background, Jennie, Jisoo, Rosé, and Lisa are styled in gray and white fragmented corset outfits. Their silhouettes are architectural and restrained, emphasizing clean lines over excess. Their hands rest confidently on their waists, with shoulders held back. While the red posters convey passion and sensuality, these images create a cold and controlled atmosphere. This represents a visual manifestation of YG Entertainment’s teased concept for the “Deadline” era—elegant, mature, and monochromatic. “Deadline” is BLACKPINK’s first group single in approximately three years since the release of “Born Pink” in 2022. The EP consists of five tracks in total, including the pre-release song “Jump,” the Title Track “GO,” and three additional songs: “Me And My,” “Champion,” and “Fxxxboy.” “Deadline” is scheduled to be released at 1 p.m. KST on February 27 through The Orchid Label, marking a shift away from their previous partnership with Interscope Records. YG Entertainment officially announced the comeback on January 14 with a fast-paced teaser video featuring pink lights flashing on a black background, steadily raising fans’ anticipation. Although BLACKPINK has been active through solo projects and tours since “Born Pink,” the long gap of over three years without new group music has amplified fan excitement even further. Additionally, BLACKPINK launched the “Deadline World Tour” in July 2025, touring stadiums around the world and concluding it in January. The tour included 33 sold-out shows that attracted approximately 1.6 million attendees. They performed three consecutive nights at the Singapore National Stadium in November before ending the tour at the Hong Kong Stadium. Commercial momentum also remains strong. BLACKPINK’s digital single “Jump” in 2025 reached number one on the Billboard Global 200 chart, marking the group’s third time topping the chart.