BLACKPINK Tops December Singer Brand Reputation Rankings; Rosé Wins First K-Pop Award at BRIT Awards

BLACKPINK secured the first place in the December singer brand reputation rankings. According to the Korea Enterprise Reputation Institute’s analysis of 2024 December singer brand reputations, BLACKPINK ranked highest, with SEVENTEEN coming in second and Im Yeong-woong finishing in third. The singer brand reputation index is derived from big data analysis of popular artists favored by consumers, evaluating consumer engagement, communication levels, media exposure, and community value. It also includes an analysis of positive and negative emotions surrounding a brand to determine who, where, how the brand is discussed, and why. Ku Chang-hwan, director of the Korea Enterprise Reputation Institute, explained, “In December 2024’s analysis, BLACKPINK (Jisoo, Jennie, Rosé, Lisa) topped the list, with 141,510,824 data points in December compared to 116,308,240 in November, representing a 21.60% increase.” He added that brand consumption increased by 18.25%, brand-related discussions rose by 5.84%, brand communication improved by 19.59%, and brand diffusion grew by 36.75%. BLACKPINK continues to achieve notable results through individual activities, SEVENTEEN actively interacts with fans via global tours, and Im Yeong-woong has built a fan community known for its positive influence. aespa ranked fourth by creating its own unique style amid new challenges, while BTS finished in fifth by consistently reuniting as a full group to meet fan expectations. BLACKPINK’s “Playing with Fire” music video recently surpassed 900 million views on YouTube, a milestone achieved approximately 8 years and 1 month after its release on November 1, 2016. Meanwhile, Rosé earned the honor of becoming the first K-Pop artist to win an award at the BRIT Awards, Britain’s most prestigious music ceremony that began in 1977. At the 46th BRIT Awards held in Manchester, UK, on the 28th (local time), Rosé received the International Song of the Year award for her collaboration with pop star Bruno Mars titled “APT.” Upon hearing the news, Rosé expressed joy on stage by saying, “Oh my God,” and while holding the trophy, she stated, “It is an honor to receive this award in front of so many talented and respected musicians in the UK.” She added, “First, I want to thank Bruno. You are my best mentor and best friend.” Rosé also wanted to shout to BLACKPINK’s members Jisoo, Jennie, and Lisa, saying, “I love you. Thank you for always inspiring me.” She further addressed Teddy, the executive director of The Black Label, by saying, “I love you, Teddy oppa.” “APT.” is a preview track from Rosé’s solo album released in October 2024, created inspired by a Korean drinking game called “Apartment Game.” Its catchy lyrics, upbeat melody, and witty music video combined to make it popular in the global music market. “APT.” reached third place on Billboard’s Hot 100 chart, the highest position ever for a K-Pop female artist, before climbing to second place on the UK’s official singles chart and remaining there for over a year. Previously, BTS was nominated for the International Group of the Year award in 2021 and 2022, and BLACKPINK was nominated in 2023, but neither group won the award.