BLACKPINK to Debut New Mini 3rd Album “DEADLINE” on February 27 – First Release in 3 Years and 5 Months

BLACKPINK will release their mini 3rd album “DEADLINE” at 2 p.m. KST on February 27. This marks their first new music release in approximately 3 years and 5 months since their 2nd studio album “Born Pink,” and it is the first full-length studio project featuring all four members since their 2022 track that reached number one on the Billboard 200 chart. “DEADLINE” consists of five tracks, beginning with the previously released single “JUMP,” followed by the title track “GO,” “Me and my,” “Champion,” and “Fxxxboy.” YG Entertainment stated that this album will be BLACKPINK’s most “spectacular” release to date. Lyrics leaked from the album, such as “hide your man we ain’t playing,” hint at the theme of confidence and independence central to the record. The concept poster released at the end of January depicted a dark desert-inspired aesthetic with a cloudy sky over black, shiny sand, reflecting the album’s mood. The latest visuals unveiled on February 9 showcased two contrasting concepts: the first emphasized the members’ restrained beauty in sculptural white-toned outfits, while the second highlighted BLACKPINK’s charisma against a red background. This album release signifies the group’s return after each member pursued individual solo activities. Jisoo released “Ruby,” Rosé released “rosie,” Lisa released “Rockstar,” and Jinyoung focused on her acting projects while also launching her own label. The group will embark on the “DEADLINE World Tour” spanning 7 months from July 2025 to January 2026, performing 33 times in approximately 16 cities, with the tour concluding at the Hong Kong Kai Tak Stadium. During the three-day event from January 24 to 26, BLACKPINK performed their mega hits such as “Kill This Love,” “Pink Venom,” “How You Like That,” “Fire,” and “Shut Down,” while also delivering passionate solo performances. On stage, the members said, “This year marks our 10th anniversary since Debut, and every moment spent with our BLINKs felt like a dream. We hope you look forward to the new songs we will release soon.” Meanwhile, BLACKPINK has reaffirmed their global status by selling out stadiums in major cities around the world, including becoming the first K-pop female artist to perform at Wembley Stadium in the UK.