BLACKPINK Sells 1.461 Million Copies on Release Day of “DEADLINE,” Setting New Record for K-Pop Girl Groups

BLACKPINK returned as a full group for the first time in 3 years and 5 months on February 27 with the release of their third mini-album, “DEADLINE.” On the day it was released, 1,461,785 copies were sold, establishing a new record for the highest sales figure by a K-Pop girl group on their debut day. YG Entertainment stated that this not only represented a new record for the company but also reflected “the overwhelming anticipation from global music fans.”

The album features five tracks in total: the title track “GO,” the EDM-style song “JUMP” which was previewed last July, “Me and my” with its retro hip-hop beat combined with sophisticated brass sounds, “Champion” known for its hopeful melody and lyrics, and “Fxxxboy” highlighting the members’ delicate and emotional vocal tones. YG Entertainment explained that despite the hectic schedule of their world tour, they invested significant time to improve the quality of the album, resulting in a work that captures the musical talents of all four members and their synergy as a group.

“The GO” is a dance hip-hop track characterized by its intense bass sounds and explosive chorus. Chris Martin, a member of the British band Coldplay, contributed to the writing, composition, and arrangement of “GO.” The teaser for the music video shows the members setting sail into space, passing through stormy seas and lands filled with boiling lava. Through this title track, BLACKPINK conveys a message of courage and solidarity to the world using their group slogan, “BLACKPINK’ll make ya.”

As soon as it was released, the music video for “GO” topped YouTube’s Worldwide Trends and the Rising Popular Songs chart. Within less than 24 hours of release, on the morning of February 28, the video had accumulated over 20 million views. The album also simultaneously ranked first on iTunes’ “Top Albums” charts in 32 countries around the world.

“I Jae,” the composer and singer who gained global fame through the original soundtrack “Golden” for Netflix’s animated film *KPop Demon Hunters*, participated in writing and composing “Champion.” On February 26, the day before the album release, a pre-listening event was held for around 300 pre-orders to give fans an early chance to hear the new songs.

This release came amid BLACKPINK’s ongoing world tour. With each member having honed their musical skills through solo activities before returning as a full group, this new album is regarded as a reflection of their growth to date.