BLACKPINK’s Mysterious “PINK AREA” Map Sparks Massive Fan Excitement

BLACKPINK raised fans’ anticipation by launching a new interactive website called “PINK AREA.” On June 30, the group shared a cartoon-style map marking popular tourist spots in Seoul through their official Twitter account along with the message “Welcome to PINK AREA,” which generated intense reactions among fans on July 1 (local time). The map marked key locations in Seoul such as the Goyang Sports Complex, Banpo Bridge, Namsan Seoul Tower, and Seabit Island as part of the “PINK AREA,” alongside a schedule for July 4–6. Notably, signs at the YG Building and Shinsegae Department Store read “DO NOT JUMP,” but the “NOT” portion was erased with pink paint, sparking speculation among fans. The website’s name was inspired by BLACKPINK’s iconic slogan “BLACKPINK in your area,” and it experienced loading difficulties due to overwhelming traffic shortly after its release. This announcement is connected to a group photo shared by the members last week, which showed Rose, Lisa, Jennie, and Jisoo holding hands to form a four-leaf clover. The photo, posted on Instagram Stories along with a clover emoji, has since been deleted. Fans speculate that the photo might be a hint regarding a new song or project title. BLACKPINK previously revealed through Lisa in May that they were already working on new music in the studio. BLACKPINK’s most recent full-length album is their second album “Born Pink,” released in 2022, after which the members released solo albums and singles one after another. Most importantly, this release coincides with the start of BLACKPINK’s “Deadline” world tour. The tour begins on July 5 and 6 with performances at the Goyang Stadium in Seoul. Since the locations marked on the map match the tour venues, it further increases expectations for related events. Following the domestic shows, BLACKPINK will hold concerts in North America across Los Angeles, Chicago, Toronto, and New York. They will then embark on a European stadium tour in August, followed by an Asian tour in October and November, concluding the tour with a second performance at the Singapore National Stadium on November 30.