BLACKPINK’s Lisa to Make History as First K-Pop Idol on Oscar Stage – Symbol of Overcoming K-Pop Stereotypes

BLACKPINK’s Lisa will become the first K-pop idol to appear on an Oscar stage, marking the pinnacle of recognition K-pop has achieved in the global music industry. She will perform “Born Again” alongside Grammy winner Doja Cat and Grammy nominee Ray at the 97th Academy Awards held on March 3. This song, which Lisa released recently, became a sensation with its music video surpassing 50 million views within just two weeks. Debuting in 2016 as the youngest member of BLACKPINK, Lisa is from Thailand and has been a fan of BIGBANG and 2NE1 since childhood. She applied for an audition hosted by YG Entertainment in Thailand and became the only applicant to be accepted. After more than five years as a Trainee, she debuted with BLACKPINK and, together with BTS, played a key role in expanding K-pop’s influence worldwide. BLACKPINK’s YouTube channel currently has 95.9 million subscribers and has held the top spot for music channels for over three and a half years since surpassing Justin Bieber in 2021. Entering a new chapter with her solo activities, Lisa established her own label, LLOUD, after her contract with YG Entertainment expired. She began her solo career with “ROCKSTAR” and has since built her unique musical world through collaborations with some of the world’s top pop icons. She demonstrated her exceptional rapping and vocal skills with tracks like “NEW WOMAN” featuring Rosalía, and “Moonlit Floor (Kiss Me)” and “BORN AGAIN” which sample from Sixpence None the Richer’s “Kiss Me.” Lisa’s first full-length album, “Alter Ego,” set to release on February 28, features 15 collaboration tracks with global musicians such as Rosalía, Future, Tyla, and Megan Thee Stallion. The songs released in advance, including “ROCKSTAR,” “Moonlit Floor (Kiss Me),” “New Woman,” and “Born Again,” all achieved success on various charts. Through her performance of “Born Again,” Lisa is serving as living proof of overcoming fundamental stereotypes about K-pop—such as the belief that idols lack talent, the notion that fan enthusiasm alone determines popularity, and doubts that attempts at genre-blending are superficial. She also made her acting debut in Season 3 of HBO’s “The White Lotus,” with Season 3 releasing on February 16 and set in Thailand.