BLACKPINK’s Jennie Appointed Honorary Tourism Ambassador for Seoul in 2025

Jennie, a member of the global K-pop group BLACKPINK, has been appointed as the Honorary Tourism Ambassador for Seoul in 2025. The Seoul Tourism Foundation and the city of Seoul officially announced this appointment on the 29th, stating that they plan to use Jennie’s influence to showcase Seoul’s diverse attractions around the world. Jennie, who possesses immense global influence, leads trends not only in music but also in fashion and lifestyle sectors. She has previously expressed deep affection for Seoul by saying, “Seoul is a city of inspiration to me” and “Seoul’s vibe is exactly my style.” This campaign is themed “Absolutely in Seoul.” The first video, titled “DALTOKKI,” is a short film featuring Jennie exploring iconic Seoul locations such as Gyeongbokgung Palace, Nodules Island, and Seongsu-dong. The second video, titled “SEOUL CITY,” will utilize the song of the same name from Jennie’s first solo studio album, “Ruby,” to convey Seoul’s dynamic atmosphere. Notably, Jennie will wear a dress adorned with Duseok decorations, a traditional craft technique modernly reinterpreted to highlight Korea’s beauty, in these videos. This is expected to contribute significantly to promoting Korean culture globally. Additionally, an interview video featuring Jennie’s sincere thoughts and feelings about Seoul will also be released. Campaign content will be made available worldwide sequentially starting from the 31st through the VisitSeoul YouTube and social media channels. The Seoul Tourism Foundation plans to organize various online events alongside the video releases, such as inviting people to suggest their favorite places in Seoul via comments. They will also conduct a “digital goodies” random drop event where participants can collect posters showcasing Jennie and Seoul’s charms to further engage the audience. Gil Ki-yeon, CEO of the Seoul Tourism Foundation, expressed optimism, saying, “This collaboration with Jennie will effectively promote Seoul’s diverse attractions worldwide and help achieve the goal of attracting over 30 million international tourists to the city.”