BLACKPINK’s GLOBAL PROMOTION FOR “DEADLINE” SUCCESSFUL…1.775 MILLION ALBUMS SOLD IN FIRST WEEK

BLACKPINK launched extensive global promotion in China and Japan to celebrate the release of their third mini-album, “DEADLINE,” receiving unprecedented response from fans. YG Entertainment announced on the 12th that the offline promotions held in 20 cities across China through a partnership with Tencent Music Entertainment Group (TME) had been successfully completed.

This event was the largest offline promotion ever organized by TME. Major shopping malls in large cities such as Beijing, Shanghai, and Guangzhou were specially decorated in BLACKPINK’s signature color, pink. Large electronic screens displayed the music video for their Title Track “GO,” creating dedicated BLACKPINK zones throughout these locations.

At Dolby House Shanghai, located in Shanghai’s complex cultural district of Zhangyuan, a space was set up to let visitors experience BLACKPINK’s music through immersive sound powered by cutting-edge Dolby Atmos technology and large screens. Combined with the sale of limited-edition merchandise, this area generated strong interest from attendees.

Similar enthusiasm was seen in Japan. The pop-up store in Shibuya, Tokyo, saw long queues forming from early morning, proving its popularity, with some items selling out immediately. Music fans shared photos taken at the venue on social media to welcome BLACKPINK’s Comeback.

BLACKPINK’s third mini-album, “DEADLINE,” set a new record for K-pop girl groups in terms of first-week sales, reaching 1,774,577 copies sold within just one week of release. It also entered the top ranks of the UK Official Charts and Billboard’s main chart in the United States, breaking the record for the most chart entries by a K-pop female artist and once again demonstrating its global influence.