BLACKPINK’s “DEADLINE” Sells 1.46 Million Copies on First Day, Setting New Record for K-Pop Girl Group

BLACKPINK released their full-group album “DEADLINE” after 3 years and 5 months, achieving a sales figure of 1,461,785 copies on the first day it was made available—establishing the highest record ever for a K-pop girl group. The album also simultaneously broke records across global platforms such as YouTube and iTunes.

YG Entertainment stated that 1,461,785 copies were sold within a single day from the release date, noting that this not only sets a new record for the company but also represents the highest sales figure in the history of K-pop girl groups. This strong performance was attributed to the high expectations of global music fans due to the album being their first full-group release in 3 years and 5 months. The album topped the iTunes album charts in 32 regions worldwide.

“DEADLINE” is BLACKPINK’s first new release since their second studio album “BORN PINK,” which came out in September 2022. During that time, the members reinforced their global presence through large-scale world tours and expanded their influence through individual solo activities. This full-group comeback marks the culmination of all those separate efforts.

The album includes five tracks, with the title track “GO” along with previously released singles such as “JUMP,” “Me and My,” “Champion,” and “Fxxxboy.” Each song features a different genre and concept, demonstrating BLACKPINK’s musical versatility.

“GO” showcases BLACKPINK’s signature bold energy through its intense sound and catchy melody. Right after its release, the music video simultaneously reached number one on YouTube’s Worldwide Trends chart and the Rising Trend chart, and it has now accumulated over 21 million views. The album is filled with the group’s collective slogan “BLACKPINK’ll make ya,” conveying messages of courage and unity.

BLACKPINK became the first global artist in YouTube history to surpass 100 million subscribers, indicating that their international influence has established them as global cultural icons beyond K-pop.

The album title “DEADLINE” was chosen to represent “BLACKPINK’s greatest moments that cannot be reversed” and “BLACKPINK’s current state at its brightest during those peak moments.” This new release, shaped by 3 years and 5 months of experience, delivers a more mature musical world as time has passed, reflecting the high expectations of global music fans.