BLACKPINK Returns with Full-Length Album “DEADLINE” After 3 Years and 5 Months, Reaching No. 2 on Billboard

BLACKPINK returned to group performances with their third mini-album, “DEADLINE,” marking the first comeback in 3 years and 5 months since “Born Pink” in 2022. Released on February 27, 2026, the album received immediate response across global charts, demonstrating the strength of their international fanbase.

“DEADLINE” dominated Billboard charts. It sold 52,000 U.S. equivalent album units in its first week, placing it at No. 2 on the Top Album Sales chart. The album also reached No. 8 on the Billboard 200 and No. 3 on the Independent Albums chart. With total sales of 41,000 units, it once again confirmed K-POP fanbases’ dominance in physical sales. All tracks included in the album made it into the Spotify Global Top 40, showing significant influence in the streaming market as well.

“DEADLINE” consists of five tracks. Along with the preview track “JUMP” released in July last year, it features the title track “GO,” along with three new songs: “Me and My,” “Champion,” and “Fxxxboy.” The title track “GO” was co-produced by Chris Martin of Coldplay and is characterized by heavy bass, layered vocals, and a stadium rock sound. Previously, “Champion” was described as having an “80s synth-pop sound,” while “Me and My” is an “upbeat mid-tempo song celebrating sisterly love and friendship,” showcasing a variety of musical styles.

On South Korea’s music streaming platform Melon, BLACKPINK has accumulated over 250 million streams. Ten of their songs, including “As If It's Your Last” (260.9 million), “Ddu-Du Ddu-Du” (over 200 million), and “Playing with Fire” (over 200 million), have each surpassed 100 million streams. The members’ solo songs combined have reached 1,031.69 million streams. When group and solo activities are combined, the total accumulated streams amount to 3,598.68 million.

This comeback builds on the solo achievements made by the four members—Jennie, Jisoo, Lisa, and Rosé—during the period when the group was inactive. Rosé entered the Billboard Hot 100 with “APT.”, Lisa made her Hollywood debut by appearing in the HBO drama “The White Lotus,” Jennie continued her work in music and fashion with the album “Ruby,” and Jisoo expanded her collaborations with fashion brands following her role in the drama “Snowdrop.”

In Singapore, a BLACKPINK “DEADLINE” pop-up store has opened, offering limited edition products and exclusive merchandise for BLINKS, the group’s fandom name.