BLACKPINK Returns in Full Group Formation After 3 Years and 5 Months; New Album “DEADLINE” Released on the 27th

BLACKPINK, a flagship group of K-pop, will release their third mini album, “DEADLINE,” on February 27. As this is the first full-group album featuring all four members in 3 years and 5 months since their second studio album “BORN PINK,” fans are extremely eager for it. The new album “DEADLINE” consists of a total of 5 tracks, with the digital single “JUMP,” released last July, serving as the lead track. It will also include the second single “Go,” along with songs such as “Me and My,” “Champion,” and “Fxxxboy.” This marks the first time BLACKPINK has released a new Korean-language song since 2022. During their hiatus, the members led the global stage through solo activities. In particular, Rosé’s starring role in “Apartment” earned it three nominations at the 68th Grammy Awards, including Record of the Year, Song of the Year, and Best Pop Duo/Group Performance, demonstrating their international influence. Jisoo’s solo mini album “AMORTAGE” saw its title track “earthquake” surpass 100 million views on YouTube on February 7, signaling the success of her solo efforts. Although the main album production, including the music video, was initially completed, final adjustments were made to enhance quality, which reportedly caused the release date to be postponed. This album is regarded as the culmination of BLACKPINK’s phased return strategy following over three years of absence.