BLACKPINK Releases Teaser for New Song “JUMP” Music Video; Comeback Accelerates Following World Tour Kickoff

BLACKPINK announced their comeback after two years by releasing a teaser for the music video of their new song “JUMP.” They unveiled the teaser just days after performing “JUMP” live for the first time at the opening show of their DEADLINE world tour at Gyeongju-Goyang Stadium on the 5th. The 30-second long music video teaser shows dazzling cityscapes filled with billboards featuring each member—Rosé, Lisa, Jennie, and Jisoo. As the electronic music beat builds, the camera zooms in on a brick wall painted with BLACKPINK’s artwork, revealing the four members standing next to their own portraits in black outfits. The video ends with Rosé looking directly at the lens, followed by pink text stating that the full song and music video will be released at midnight on July 11 (Friday) Eastern Time in the United States. This marks BLACKPINK’s first new song in approximately two years since releasing “The Girls” in 2023. Their previous studio album was “Born Pink” in 2022, which topped the Billboard 200 chart. While the members have focused on solo projects over the past few years, they have now announced their return as a full group. According to brand reputation big data analysis from August, BLACKPINK ranked third with a brand reputation score of 6,822,422. Although this figure represents a 16.15% decline compared to July, they are still demonstrating their global presence through the news of their world tour and new music release. BLACKPINK’s DEADLINE world tour will continue after two shows in Gyeongju-Goyang, with performances at the SoFi Stadium in Los Angeles on July 12–13. BTS’s j-hope also attended the second show in Goyang. The members plan to spend most of 2025 on tours around the world, with additional new songs set to be released sequentially after “JUMP.”