BLACKPINK Releases Full-Group New Album “DEADLINE” After 3 Years and 5 Months

BLACKPINK released their third mini-album, “DEADLINE,” at 2 p.m. on February 27 (Korean time). This marks their first new release in approximately 3 years and 5 months since “BORN PINK” in September 2022.

The album includes five tracks in total: the Title Track “GO,” along with the pre-release singles “JUMP,” “Me and my,” “Champion,” and “Fxxxboy.” As it is their first album in about 3 years and 5 months since their second studio album “BORN PINK,” fans’ anticipation is higher than ever.

The National Museum of Korea was chosen as the main venue for this Comeback. On the 26th, YG Entertainment launched the “National Museum of Korea X BLACKPINK” collaboration project at the museum. This is a special partnership that also involves the global music streaming platform Spotify.

The National Museum of Korea is regarded as a repository of South Korea’s cultural heritage and identity. It has now partnered with BLACKPINK, a global K-pop icon. A black carpet inscribed with the message “BLACKPINK WILL MAKE YOU” was laid out in the museum’s lobby. Following this carpet leads to an exhibition of the “Daedongyeoji-do” map, which measures approximately 6.7 meters in height and 3.8 meters in width.

Near the permanent exhibition room featuring the Gyeongcheonsa Ten-Storied Stone Pagoda, a “Listening Zone” has been set up to allow listeners to enjoy all tracks from “DEADLINE.” The five tracks—“JUMP,” “GO,” “Me and my,” “Champion,” and “Fxxxboy”—play in sequence. Anyone visiting the museum can experience this area without making a reservation.

One Indonesian fan said, “The album was just released, but I haven’t listened to the new songs yet. I plan to hear them for the first time in the Listening Zone.” Another fan added, “The new songs were unveiled at the museum yesterday, but I couldn’t make it, so I came today with my friends. After using the Listening Zone, I plan to view the exhibition while listening to commentary featuring the members’ voices.”

Meanwhile, BLACKPINK concluded their world tour with concerts in Hong Kong, successfully ending a 7-month-long tour journey. Having solidified their musical standing through extensive solo activities and world tours, they aim to bring this full-group new album as the final chapter to their career.

BLACKPINK is recognized as the group that “uses Korean elements in the most sophisticated way” during the globalization of K-pop. This collaboration with the National Museum of Korea serves as another opportunity to affirm their status. Their new album was released amid intense interest from fans both domestically and internationally.