BLACKPINK Ranks Third in November’s Star Brand Reputation Rankings

According to the analysis of star brand reputation for November 2025 released by the Korea Corporate Reputation Research Institute on the 29th, BLACKPINK (Jisoo, Jennie, Rosé, Lisa) finished in third place. BLACKPINK’s brand reputation index for November was 5,807,163, with specific sub-index scores of 120,903 for engagement index, 1,123,590 for media index, 2,238,841 for communication index, and 2,323,830 for community index. This figure represents a 17.66% decline compared to their brand reputation index of 7,052,536 in October. Ku Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated that “BLACKPINK’s brand remains at the center of media attention due to the members’ active social media activities.” BLACKPINK continues to hold a high position in the star brand reputation rankings behind BTS (1st place) and Im Yong-woong (2nd place). Alongside other girl groups such as IVE (5th place), TWICE (6th place), LE SSERAFIM (26th place), and EXO (30th place), they are recognized as leading brands in South Korea’s entertainment industry.