BLACKPINK Ranks First in Idol Brand Reputation in August 2025, Behind BTS and IVE

BLACKPINK topped the list in the August 2025 idol brand reputation survey. Conducted by the Korea Enterprise Reputation Research Institute, this survey analyzes consumer online behaviors and content consumption patterns related to idol group brands using big data. According to the results, BLACKPINK (Jisoo, Jennie, Rosé, Lisa) achieved a brand reputation score of 6,943,448, securing first place. Although this figure represents a 9.91% decline from July’s score of 7,707,025, the group still held the highest position. In link analysis, terms such as “gathering together,” “breaking through,” and “collaborating” appeared frequently for BLACKPINK’s brand, while keyword analysis highlighted terms like “running,” “world tour,” and “Bling.” Notably, the positive-to-negative ratio was 92.27%, indicating overwhelming positive feedback from fans. BTS (RM, Jin, SUGA, j-hope, Jimin, V, Jung Kook) came in second with a brand reputation score of 6,169,542, showing a 17.56% drop compared to July’s score of 7,483,615. IVE (Wonyoung, Irene, Jisoo, Jennie, Lisa) finished in third place with a brand reputation score of 5,193,674, reflecting a 35.87% increase from July’s score of 3,822,629 and indicating an upward trend. TWICE (Wendy, Seulgi, Taeyeon, Nayeon, Momo) occupied fourth place with a brand reputation score of 3,877,780, up by 85.86% from July. SEVENTEEN (S.Coups, Junghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, Mingyu, Seungkwan, Vernon, Dino, Lay, Dey) ranked fifth with a brand reputation score of 3,485,787, showing a 14.77% rise from July. The survey was based on 81,038,147 pieces of big data related to idol group brands collected between July 15 and August 15, 2025, which represents a 13.55% increase compared to the 71,366,509 data points from July. Ku Chang-hwan, director of the Korea Enterprise Reputation Research Institute, stated that “within the idol group brand category, brand consumption declined by 8.81%, brand-related discussions dropped by 5.36%, brand communication increased by 1.64%, and brand diffusion rose by 34.22%.” This analysis evaluated 50 idol groups, including BLACKPINK, BTS, IVE, TWICE, SEVENTEEN, SUPER JUNIOR, SHINee, Red Velvet, ENHYPEN, BIGBANG, RIIZE, EXO, and STRAY KIZ, by measuring participation scores, media scores, communication scores, and community scores to produce a comprehensive assessment.