BLACKPINK Pioneers First Major Collaboration Project with National Museum of Korea as K-Pop Act

BLACKPINK is launching a historic and large-scale collaboration project with the National Museum of Korea to celebrate the release of their third mini-album. This marks the first time the National Museum of Korea has engaged in a major collaboration with a K-Pop artist. The partnership runs from February 26 to March 8, with Spotify, the global music streaming platform, serving as the official partner.

During the event, the museum’s exterior will be illuminated in BLACKPINK’s signature pink color. Visitors can participate in listening sessions where they can preview the tracks included in their third mini-album, “Deadline.” These sessions take place in front of the Gwanggaeto the Great King Stele in the museum’s main lobby, “Path of History,” with some time reserved as special sessions for Spotify Premium users. Pre-listening reservations can be made at 8 p.m. on February 19 through Naver, and starting from the album release date on the 27th, anyone can join freely during museum hours.

The members of BLACKPINK will personally participate in audio guides for eight representative Korean cultural heritage sites, acting as guides to introduce Korean culture to the world. YG Entertainment described it as “a fresh attempt to bridge music and cultural heritage” and expressed anticipation that it would draw strong interest from both global fans and figures in the domestic and international cultural communities.

BLACKPINK’s third mini-album, “Deadline,” will be released worldwide simultaneously at 2 p.m. KST on February 27. It includes five tracks: the title track “GO,” along with the pre-release singles “JUMP,” “Me and my,” “Champion,” and “Fxxxboy.”

This kind of collaboration reflects a growing trend among global K-Pop superstars who use Korea’s most iconic heritage sites as platforms to introduce traditional culture to international audiences, thereby expanding their role as cultural ambassadors. BTS is set to hold a large-scale concert in Gwanghwamun Square on March 21 to mark the release of their fifth album, “ARIRANG.” The concert is planned to start inside Gyeongbokgung Palace, proceed along Gwanghwamun’s terrace, and conclude on the stage at the northern end of Gwanghwamun Square. The police estimate that up to 260,000 people could gather in the Gwanghwamun area, and the performance will be streamed live to over 190 countries via Netflix.