BLACKPINK Members Deliver Outstanding Solo Performances; Jisoo’s “AMORTAGE” and Jennie’s “Ruby” Achieve Success One After Another

The solo activities of BLACKPINK members are yielding remarkable results on the global stage. Each member is establishing her own unique musical universe, further solidifying their status as K-pop icons. Rosé set a historic record with the music video for her collaboration with pop star Bruno Mars titled “APT.” The video, released on October 18, 2024, reached 1 billion views just 105 days after its release, on March 31 of last month. This is the fastest record ever achieved by any K-pop singer and the fifth fastest among all music videos worldwide. It shortened the previous K-pop music video record held by Psy’s “Gangnam Style” — 158 days — by 53 days. The video maintained a steady upward trend, reaching 100 million views in 5 days, 300 million views in 22 days, and 500 million views in 47 days. “APT.” also dominated the music charts. It reached third place on the U.S. Billboard Hot 100 singles chart and second place on the UK Official Singles Chart. It has stayed at second place on the UK singles chart for five consecutive weeks and has remained in the top rankings for 15 weeks since its debut. This track is included in Rosé’s first solo studio album “rosie,” and its catchy chorus has won over listeners around the world. Jennie demonstrated her musical talent as a solo artist with her first solo studio album “Ruby.” At the 23rd Korean Music Awards, Jennie won two awards: “Best K-Pop Album” for “Ruby” and “Best K-Pop Song” for the title track “like JENNIE.” “Ruby” features a total of 15 tracks across various genres, including the title track, and Jennie personally handled the album production. Through songs and concepts from different genres, she showcased her musical potential as a solo artist, setting new records across various global charts. Jisoo will complete her solo debut with her first solo mini-album “AMORTAGE.” The album is scheduled to be released on February 14 and consists of four tracks: “Earthquake,” “Your Love,” “Tears,” and “Hugs & Kisses.” The production teams Blissu and The Waves created all the tracks, while Jisoo co-wrote lyrics for all four songs alongside collaborators such as Jordan Romano. Released under the concept of “four pieces of love,” the album carries the title “AMORTAGE,” meaning “a montage of love.” Jisoo began her solo activities in 2023 with the singles “FLOWER” and “All Eyes on Me,” and “AMORTAGE” marks her first full studio project outside of BLACKPINK. Following Lisa, Jennie, and Rosé, all four members of BLACKPINK are establishing their independent status as artists through meaningful solo projects in the K-pop scene.