BLACKPINK Makes First Official Collaboration with National Museum of Korea as K-Pop Group, Turning Museum Spaces Pink

BLACKPINK became the first K-Pop artist to undertake a large-scale official collaboration with the National Museum of Korea to commemorate the release of their third mini-album, “DEADLINE.” This marks the first time the National Museum of Korea has partnered on an initiative related to K-Pop.

On the night of February 26, the exterior walls of the National Museum of Korea located in Yongsan-gu, Seoul, were illuminated in pink lights symbolizing BLACKPINK. In the corridor in front of the “Path of History” permanent exhibition hall inside the museum, a long carpet bearing the text “BLACKPINK WILL MAKE YOU” was laid out in a straight line. A 7.5-meter-tall (8 meters including the base) and 2.6-meter-wide LED pillar was installed, transforming the space where the Gwanggaeto King Stele was displayed via LED lighting during the day into an event venue for listening to the new songs.

On the evening of February 26, a preview session for BLACKPINK’s new songs was held for media in the circular space of the Path of History. The circular structure surrounding the LED pillar turned into a giant screen, projecting visually stunning content that matched the rhythm of the new songs playing. All five tracks from the new album were played in sequence, starting with “JUMP” which was previewed last July, followed by the title track “GO,” and the included tracks “Me and my,” “Champion,” and “Fxxxboy.”

When “JUMP” played, pink waves rippled across the exhibition walls. For the title track “GO,” the display switched to black and white, creating a powerful swirl of light and sound. In “Me and my,” pink and black colors blended together, reflecting BLACKPINK’s identity. “Champion” presented a scene resembling a vast universe, with stars scattered across a dark background and pink clouds enhancing the mysterious atmosphere.

The four members of BLACKPINK recorded audio guides for eight national treasure-level artifacts, including the Ten-story Stone Pagoda of Gyeongcheonsa Temple, a gold-capped winged headdress ornament, a golden Gandharva statue, a stone Maitreya Buddha statue from Gamsansa Temple, gold earrings from the Bubucheong tomb in Gyeongju, a white porcelain dolhatang, a golden Avalokiteshvara seated statue, and a bronze bottle decorated with a scene of a riverbank at Eunipsa Temple. This effort is seen as an example of BLACKPINK expanding their role as a platform to share Korea’s traditional culture with global fans.

The collaboration runs from February 26 to March 8, allowing anyone who visits the museum to experience BLACKPINK’s new songs along with the members’ audio guides. To coincide with this 10th anniversary, the National Museum of Korea Cultural Heritage Foundation also released seven items in the “Heritage Collection,” created in partnership with the museum’s cultural merchandise brand “Muse.”