BLACKPINK Makes First National Museum Collaboration in K-Pop History ... From Pink Lighting to Audio Guides

BLACKPINK is undertaking the first large-scale official collaboration with a national museum as a K-pop idol group. This project, launched to commemorate the release of their new song, represents a novel form of collaboration that merges music with cultural heritage. It will take place at the National Museum of Korea in Yongsan, Seoul, from late February through early March.

The “National Museum of Korea × BLACKPINK” project runs for 11 days, from Feb 26 to Mar 8. Organized to celebrate BLACKPINK’s third mini-album *DEADLINE* (released on Feb 27), it involves the National Museum of Korea, YG Entertainment, and Spotify. This marks the first time a national museum has conducted a full-scale official collaboration by utilizing its space alongside K-pop artists.

During the event, the exterior walls of the National Museum of Korea will be illuminated in pink, the color that symbolizes BLACKPINK. The pink lighting creates a special nighttime view, transforming the museum’s facade. Inside the museum, a space themed around BLACKPINK will be set up, featuring artwork and videos. It will offer a pop-up exhibition with an atmosphere distinct from regular museum tours.

Visitors to the museum will be able to listen to the tracks from *DEADLINE* first in a pre-listening area for the new song. By allowing them to experience BLACKPINK’s new music before and after viewing artifacts, this setup enables a unique way to enjoy both music and cultural heritage simultaneously.

The core of this collaboration is the audio guides created with BLACKPINK’s direct participation. The members provide voice explanations for 8 key cultural relics selected by the museum. Through audio guides recorded by Jisoo and Jennie in Korean, Rosé in English, and Lisa in Thai, visitors can learn about Korea’s historical treasures through BLACKPINK’s voices. A detailed list of the artifacts will be released at the venue and on official channels.

The audio guides serve as a platform to introduce Korea’s cultural heritage to both domestic and international K-pop fans as well as museum visitors. By offering this special experience through BLACKPINK’s voiceovers, it provides younger generations and foreign fans with an opportunity to appreciate cultural heritage.

Given that the National Museum of Korea has traditionally been perceived as a quiet and solemn space, this collaboration with BLACKPINK represents a cultural experiment aimed at reaching younger generations and overseas K-pop fans. BLACKPINK itself will also act as a “cultural ambassador” for promoting Korea’s cultural heritage alongside their musical activities, setting a precedent for bridging the gap between K-pop and traditional culture.